.SG.
shopper marketing
Smirnoff Ice
This work is geared toward the millennial shopper. My personal favorite here is the floor decal placed in retail stores when we launched Smirnoff Ice Electric that says “heads up for something new.” It’s direct, eye-catching and gives the shopper incentive to look up and make a quick purchase decision. POP, contests, quick and witty, quippy, quirky copy were key. The more attitude and excitement I can help infuse into a promotion, the better.
