Client:
Grayhair Software

This client, well-known in the field of Direct Mail software, is comprised of seasoned pros who really know their stuff. In a time when 20-somethings were seemingly taking over the software world, they needed an ad campaign that gave them a look and style that was smart--commensurate with their very high skills.

Grayhair Software wanted to walk away from jargon and speak more personably about their direct mail software products. This ad subtly communicated the success and peace of mind one can achieve with Grayhair Software and tech support. The entire campaign was considered breakthrough in the trade magazines.